Consumer Marketing

Agencies Who’s News

|  by Chief Marketer Staff

Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

Detox for Discounters

|  by Chief Marketer Staff

What is the worst word in the marketer's lexicon? To me, it's "discounting," a word that is defined as "cutting the price," but really means "incenting

Playing by Ear

Ritchie Fliegler didn't start out playing guitar. His first instrument as a kid was violin. But somewhere along the way he picked up guitar, the same

A Kitchen Away from Home

Home meal replacement has been top of mind for supermarket managers as they try to keep pace with fast-food restaurants. A survey conducted by Meyers