Consumer Marketing

BRAND Enrollment

|  by Chief Marketer Staff

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:

Burger King Lends A Hand

|  by Chief Marketer Staff

Burger King of Miami, FL, deepened its tie-in program with Nickelodeon by signing on as sponsor for The Big Help, the network's ongoing campaign to encourage

Motown Meets Tinseltown

|  by Chief Marketer Staff

Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

Deep Impact

|  by Chief Marketer Staff

Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian

Agency Moves

|  by Chief Marketer Staff

Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated

Happy Feet

Alize. There is a good chance you haven't heard of it. It's a premium liquor that blends passion fruit with cognac. I can tell you Alize is delicious

Cause Marketing Snapshot

77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That's

Agencies Who’s News

|  by Chief Marketer Staff

Executive Shuffle at Cyrk Cyrk, Inc. ceo Gregory Shlopak, who founded the company in 1976, resigned in what company officials termed a strategic reorganization.