Consumer Marketing

Who Can We Blame – Anyone?

I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate

Excellence As Needed

TradeZone, Westport, CT, has started up a new division "dedicated to ensuring flawless execution of co-marketing programs." Called BackRoom, the new division

Click and Rent

For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would

Marketing Services

|  by Chief Marketer Staff

Susan Galati named senior vp sales at Relationship Marketing Group, Fairfield, CT.Rob Gruen, executive vp marketing and retail business development for

Dialing Up Clients

Jones Naughton Entertainment Inc., San Diego, CA, and its AMS Inc. subsidiary, announced that they will offer free prepaid calling cards to existing advertising

A Book and a Diet Coke

|  by Chief Marketer Staff

When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers


|  by Chief Marketer Staff

Spot the 14 cents To Win/Canada In 1997, British Columbia's leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate