HELP FEEDING THE KIDS
Restaurant chains too small or too busy to create their own kids promotions can tap into KidzArt, a turn-key cause-marketing program run by Kid Stuff,
Consumer Marketing
Coke’s European Resurgence
Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer
Show Stoppers: Visa becomes latest sponsor to open on Broadway.
Visa USA is counting on a long and profitable run for its latest sponsorship, a deal with various professional theater organizations that makes the company
GUARANTEED DEAL
Prize guarantor SCA Promotions, Dallas, acquired Promotional Insurance Management Services, a U.K. business that offers sales promotion risk management
Ten Steps to a Joint Promotion
So you have a great idea for a promotion, but you're strapped for cash. The easy answer is a joint promotion. But first, think about what you really want.
Sizing Up: Gramercy Group becomes part of Publicis network.
New York City-based Gramercy Group became the latest independent promo shop to opt for subsidiary status this month, reaching a deal to be acquired by
Cash register to-go
Okay, you've got the Web site up. If you're ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
Expanding Planet: Giant Eagle gives U-pons a try.
Giant Eagle, Pittsburgh, is the latest grocer to offer online coupons via Planet U, San Francisco. Planet U's U-pons Internet Coupons program lets Giant
Online Buying Binge
Call it competing in Internet time. Just a few months ago, interactive advertising services firm DoubleClick seemed destined to emerge as the leading
Psycho Analysis: PUTTING KIDS ON THE COUCH IS A QUESTIONABLE PRACTICE
Should shrinks be teaching marketers how to appeal to kids?The American Psychological Association is mulling the question, after being prompted by consumer
