Consumer Marketing

Disney

|  by Chief Marketer Staff

BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills's tie-in with the movie's sequel proved to be a solid hit.

On the Net

|  by Chief Marketer Staff

DVC Builds $12 million Interactive Unit There's a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive

Bud Bowl Moves Online

|  by Chief Marketer Staff

Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

The More Things Change…

|  by Chief Marketer Staff

Ever wonder why food marketers invariably refer to "the shopper" by employing the personal pronoun, "she?" Are they sexists? No, just realists. For though

A Book and a Diet Coke

|  by Chief Marketer Staff

When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers

RETAIL

|  by Chief Marketer Staff

Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

Calling All Teens

|  by Chief Marketer Staff

AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The

Wrestling With Success

|  by Chief Marketer Staff

An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of