Consumer Marketing

Racing the Moon . . . Pie

|  by Chief Marketer Staff

Moon Pie, an official marketing partner of NASCAR's 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

Resetting the Shelf

|  by Chief Marketer Staff

With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

Oh, Baby

|  by Chief Marketer Staff

Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to "give away

Buy Right

|  by Chief Marketer Staff

Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.

Second Wave

|  by Chief Marketer Staff

IT'S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray's marketing staff is still working overtime.Ocean Spray is working

The Executer’s Tale

|  by Chief Marketer Staff

First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That's what