Consumer Marketing

CONSUMER DURABLES

|  by Chief Marketer Staff

Dance & Levi's/Israel Levi's had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi's name represents the

Timing is Everything

|  by Chief Marketer Staff

Imagine knowing that while you are building up that credit card tally at your favorite mall this Christmas season, the whole high-interest-bearing load

ALCOHOLIC BEVERAGES

|  by Chief Marketer Staff

It's a Man's Thing/England Worthington Bitter's beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased

Sitings

|  by Chief Marketer Staff

GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster's

Make That To Go

|  by Chief Marketer Staff

Craig Rydin started with dessert first. Now he's working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest

Quaker Goes Prehistoric

|  by Chief Marketer Staff

UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal's successful Land Before Time series.The video debuts Dec. 1 and the promo

AUTOMOTIVE

|  by Chief Marketer Staff

Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely

Who’s News

|  by Chief Marketer Staff

Einson Freeman's Makeover Einson Freeman has moved to new headquarters, and is relaunching its brand with a new corporate identity. It's still in Paramus,