Consumer Marketing

DEAL MAKERS

|  by Chief Marketer Staff

Paramount Pictures, Hollywood, promoted Lisa DiMarzio to senior vp-worldwide marketing partnerships for the Motion Picture Group. She had been vp-promotions.TBS,

Sitings

|  by Chief Marketer Staff

Dan's Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

KB&P Branches Out

|  by Chief Marketer Staff

New York City-based Kirshenbaum Bond & Partners, known for far-out advertising, is bolstering its p.r. and promotions group "in response to clients' growing

BRAND Enrollment

|  by Chief Marketer Staff

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:

Motown Meets Tinseltown

|  by Chief Marketer Staff

Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

Burger King Lends A Hand

|  by Chief Marketer Staff

Burger King of Miami, FL, deepened its tie-in program with Nickelodeon by signing on as sponsor for The Big Help, the network's ongoing campaign to encourage

Deep Impact

|  by Chief Marketer Staff

Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian