Consumer Marketing

Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.

Three imaginative brand experiences from Miami Art Week.

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

How one beauty brand is approaching the metaverse.

We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.

The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards.

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.