Consumer Marketing

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.

Following are several strategies employed by brands during lockdown.

The content streaming market is getting crowded: The latest is NBCU's Peacock.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.