Consumer Marketing

Heather Balsley the svp of global marketing mainstream brands at IHG Hotels & Resorts takes us through the strategy and execution.

Less than 30 percent of plastic bottles get recycled in the U.S. Poland Spring is trying to help with a new social campaign.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

Take these three steps when bringing your brand into the physical realm, and you’ll have a better shot at capturing and holding your audience’s attention.

In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.

To better understand why the CMO lifespan is so short compared to others in the c-suite, Engage Talent conducted research that may provide some clues.

Fifty passes will be up for grabs on Thursday for $500 each. Don't delay. There's only a 30-minute window to purchase one.

Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.

After pausing marketing for the film “The Hunt,” the studio has canceled plans to release the thriller following a series of mass shootings.

The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.