Consumer Marketing

Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.

Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.

Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.

Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.