Consumer Marketing

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

CBSN, the ad-supported streaming news channel from CBS, is deep into the political mix—but it is not taking sides.

Can a burger give you nightmares? Burger King says Yes!—particularly one that comes with a ghoulish green bun and fillings that would make anyone howl in the night.

Back in 2016, Facebook admitted that it had inflated numbers, but the plaintiffs claim it was inflating the numbers long before that.

Marketing blunders can turn brands red-faced, like this one from Coca-Cola.

Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.

Here are four things that could improve if marketing approached things from a science-first perspective.

A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.

Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.