High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
Consumer Marketing
Carlsberg Turns its “Probably Not the Best Beer” Promise on its Head
Carlsberg's “probably” not the best beer in the world strategy confused customers and sales fell. It has a rebrew and an inspiring story to tell.
Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe
Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.
NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued
As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.
Jack Daniel’s AR App Unlocks Experience Even on Tiny Airplane Bottles
The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.
Macy’s Reimagines Stores as if Scrolling Through Instagram
The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
Understanding and Marketing to the Modern LGBTQ Community
Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.
L.L.Bean and Washington Post on Why Integrating Departments Made Sense
L.L.Bean's Kathryn Burke Pratt and WSJ CMO Miki King talk about "how and why centralizing their teams was so important.
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.
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