Consumer Marketing

A conversation with e.l.f. Cosmetics' CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Seven unique scenarios experienced by moms today that can inform brands' marketing strategies

Three ways brands can implement technology to help streamline and control the customer experience.

With the majority of U.S. consumers social distancing at a home, and with brick-and-mortar retail options vastly reduced, ecommerce sales have skyrocketed. But the adoption of digital shopping, experts agree, is unlikely to go back to pre-COVID-19 levels. Brands that are quick to adopt new ecommerce solutions will be better poised to edge out their…

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.

How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.