Consumer Marketing

Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.

Here are four things that could improve if marketing approached things from a science-first perspective.

A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.

Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

The FBI had begun issuing subpoenas, specifically to Haavas, in its media buying practices probe, the Wall Street Journal reported.

POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.

A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.