Consumer Marketing

Barbie has clearly overcome the bitter battle over her curves to embark on the most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

If viewers aren’t paying attention to your marketing videos, your content might not be as compelling as you think.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them

AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.

The olive oil is testing connected TV ad placements with services such as Hulu and Sling to reach younger buyers.

Reynolds, the voice of Pikachu in the upcoming Pokémon film, has pulled off an epic social stunt to gain attention for the movie.

While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.

On May 14, the brand will begin posting clues on Twitter and the hunt will begin.

From Allstate to Betty Crocker to Arby's, read about the brands that created campaigns that drew incredible viral sharing.