Consumer Marketing

A recap of this year's Experiential Marketing Summit.

Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.

What the company has learned about consumer behavior on digital platforms.

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.

Key steps to improve mobile product discovery along the customer journey.

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

The results of our AI in Marketing Pulse Survey are in.

Takeaways from a talk with Walmart CMO William White at MMA Global's POSSIBLE conference in April.

If you're new to data clean rooms, here are some insights to consider before getting started.