Consumer Marketing

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

SAP has entered the ring with its own CDP offering that will be available globally next month.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.

What marketers can gain from Google's new trend discovery tool and optimization capabilities for specific campaign objectives.

Three approaches for producing winning holiday campaigns in this new normal.

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.

The CM200, the industry's comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.