Consumer Marketing

How to Create a CRM Strategy Roadmap

|  by Chief Marketer Staff

Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

Brands on Fire: e.l.f. Beauty

|  by Kaylee Hultgren

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.