Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
Consumer Marketing
Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
How Scopely’s CMO Uses Story-Driven Creative to Enhance Performance Marketing
CMO of game developer Scopely says performance marketing is about more than mathematics.
Five Ways to Support and Build Brand Communities
Five ways to build and support a collection of brand ambassadors.
Privacy-First Marketing: Three Challenges for Brands
Three ways brands can tackle privacy-first marketing and win out in the end.
Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
How Grey Goose Has Leveraged its US Open Sponsorship to Connect With Consumers
Grey Goose's sponsorship program has continued to engage consumers at the US Open over its 17-year run.
What to Expect From the FTC’s Updated Enforcement Guidelines on Influencer Marketing
Throughout the pandemic, we've seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
Five Ways to Leverage QR Codes for Touchless Experiences
Examples of brands leveraging QR codes with success.
How to Digitize Customer Service: Five Tips From Forrester
Tips from Forrester on how to digitize customer service.
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