Consumer Marketing

Marketing leaders from Forbes, Lemonade, Unilever and more share ideas for how to get your brand noticed.

SXSW may have ended, but for Torchy’s Tacos the halo of its marketing stunt lingers on.

Targeted demographics are often too broad or general to resonate with a specific segment of consumers for brand marketing.

Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

An ambitious activationwarned SXSW attendees of the apocalypse, which coincidentally just happens to tie in to the debut of Good Omens.

Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.

Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.