Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.
Consumer Marketing
6 Marketing Tips from an Industry with Tight Constraints—Cannabis
The cannabis industry is censored by most major advertising channels. Getting back to the basics can build those audiences.
Security Firm ADT Shows Consumers True Value in Items Lies with Memories
An experiential event in NYC is the latest marketing effort in ADT's recent brand transformation, "What Do You Want to Protect?"
Holiday Shoppers to Spend $1.1 Trillion: Buyers Online to Go Wild
The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.
Mitsubishi Starts the Adventure with “Small Batch” Test Drives
CMO Kimberley Gardiner takes us on the ride.
KFC’s New Dating Game Seeks Love for the Colonel
From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.
Inside the NBA’s Social Media Slam Dunk: Ideas to Steal
The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.
Spice Lovers Dare to Try the World’s Hottest Tortilla Chip
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
How Capital Group is Changing the Conversation with Investors
Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.
How Mountain Dew Turned Around Softening Sales in Western States
One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.
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