Consumer Marketing

TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.

The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

How companies can use social platforms to communicate with customers during the pandemic.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Peruse Event Marketer's 2020 Ex Awards list, an annual recognition program for experiential marketing.

Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today—it’s the customer experience itself. Salesforce’s “State of the Connected Customer” research report tell us that customers are 140 percent more likely to spend after having a good experience. That certainly makes sense,…

The do’s and don’ts of a public rebrand.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.