Consumer Marketing

From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.

A major co-branded campaign is underway for this new product launch, Sweet Lightning, a throwback to southern times.

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.

After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.

A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.

Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.

Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.

Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.