Consumer Marketing

CMO Kimberley Gardiner takes us on the ride.

From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.

The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.

Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.

Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.

One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.

The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.

Late night comedians, the media and social media users couldn't contain their enthusiasm to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.

A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.

Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.