Consumer Marketing

Gillette's new spot has sparked passionate dialogues. But despite lots of support, some said the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

North Carolina marketing agency Textivia was just a few days out from notifying clients of its new brand identity when all hell broke loose.

For the second year in a row, Skittles will sit out the Super Bowl, but that doesn’t mean it won’t be making a big play.

A new survey uncovers how celebrity endorsements, peer recommendations and online marketing channels impact consumer purchasing behavior.

PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.

A year-long global campaign includes a collection of marketing content, design-led packaging and artwork and powerful commercials.

To satisfy super fans hunger for branded merchandise—think bacon scarves— Arby's-of-the-Month will delight subscribers with a fresh variety of items each month.

Procter & Gamble (P&G) is not surprisingly selective when it comes to new marketing hires. Think you’ve got what they need?

This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.

It may have been the Hollywood stars who captured the Golden Globe awards last night, but it was Walmart that took the prize in the category of best buzz.