Consumer Marketing

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.

Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.

Marketing leaders from Forbes, Lemonade, Unilever and more share ideas for how to get your brand noticed.

SXSW may have ended, but for Torchy’s Tacos the halo of its marketing stunt lingers on.

Targeted demographics are often too broad or general to resonate with a specific segment of consumers for brand marketing.

Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

An ambitious activationwarned SXSW attendees of the apocalypse, which coincidentally just happens to tie in to the debut of Good Omens.

Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.