Consumer Marketing

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.

Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.