Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
A look back at our recent conversations with CMOs making waves in the industry.
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
