Consumer Marketing

The message from distilled liqueur brand Ruavieja is that none of us know how much time we have left to share with family and friends.

The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.

A Finnish newspaper has knitted itself into the ugly Christmas sweaters movement to draw attention to 2018's ugliest news.

Quaker Oats reached out to Hispanics this week with a multi-part content marketing campaign.

CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick off its initial marketing platform with a few high-profile sports sponsorships.

Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up.

After launching a campaign for Labor Day around the theme of hard work and hardworking people, a new report found that that theme is paying off.

Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.