Consumer Marketing

Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Data points supporting the experiential marketing industry’s comeback.

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Google announced it would delay cookie deprecation for another two years.