Consumer Marketing

The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut's nuts.

VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.

A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans.

After resetting its mission, a new digital and consumer centric brand strategy and campaign found millions of interested viewers.

Both Gucci and adidas got off to a bad start by marketing highly insensitive products for Black History Month.

For the next three months, the Red Robin Food Truck is on the road celebrating its 50th birthday with consumers.

Leading CMOs revisit the Nike "Just Do It" campaign featuring Colin Kaepernick.

Here's a look at how several branding, including Pizza Hut, Sleep Number and Mercedes-Benz activated during Super Bowl weekend.

Valentine’s Day is just around the bend and Mars is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.

Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.