Consumer Marketing

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

How marketers connected with consumers on Halloween during the COVID era.