Consumer Marketing

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.

Additional elements of a mailing campaign to consider that go beyond the typical attributes.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.

Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.

Marketing industry heavyweights who caught our eye this year.

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…

By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…