Consumer Marketing

A new agency and a new campaign, Voices, give a fresh start to the pizza maker after the ousting of its longtime founder and frontman John Schnatter .

Sounds like a great idea, but when too many people lined up to get tattooed, Domino's pulled the plug.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.

Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.

The report outlines five insights on how the chief growth officer is advancing the growth agenda.

Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.

As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.

Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND.

After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.

Diet Coke is among hundreds of brands—both big and small—raising awareness for Breast Cancer Awareness month in October.