Consumer Marketing

AFP Goes Bankrupt

|  by Chief Marketer Staff

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

Adherent Disciple

|  by Chief Marketer Staff

Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader's Digest.Forget

Dropping the Ball

|  by Chief Marketer Staff

Beyond a few timely exceptions, the millennium isn't generating a whole lot of promotional madness after all.It's turning out to be the Yawning of a New

BACK IN THE HUNT

|  by Chief Marketer Staff

Aspen Marketing Group, Los Angeles, is once again in acquisition mode, having secured $120 million in financing from sources including Banque Nationale

HELP FEEDING THE KIDS

|  by Chief Marketer Staff

Restaurant chains too small or too busy to create their own kids promotions can tap into KidzArt, a turn-key cause-marketing program run by Kid Stuff,