HELP FEEDING THE KIDS
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by Chief Marketer Staff
Restaurant chains too small or too busy to create their own kids promotions can tap into KidzArt, a turn-key cause-marketing program run by Kid Stuff, Topeka, KS. Restaurants get kids’ meal bags, trayliners, activity packs, and cups, all designed by patients at Children’s Mercy Hospital in Kansas City and students at Mercy’s summer camps. A portion of each sale goes to Children’s Miracle Network; restaurants can make a donation to their local CMN chapter. Independents have shown a big appetite for KidzArt since its June introduction, and regional chains are considering it. Kid Stuff, the core business of Promotional Resources Group, sells turn-key promos and premiums via catalog. More information: 785-862-3707 or kidstuffnet.com.
