Consumer Marketing

It Could’ve Gotten Ugly

|  by Chief Marketer Staff

British Airways, "The World's Favourite Airline," was about to offer a new service: the only daily nonstop flights between Denver and London. The client

Gesundheit

|  by Chief Marketer Staff

CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out

Be a Pepper, or a Bug

|  by Chief Marketer Staff

PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year's fourth quarter.The

A Meaty Deal

|  by Chief Marketer Staff

The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added

RESTAURANTS

|  by Chief Marketer Staff

Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased

HEALTH & BEAUTY CARE

|  by Chief Marketer Staff

Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C'mon. That's