Online Buying Binge
Call it competing in Internet time. Just a few months ago, interactive advertising services firm DoubleClick seemed destined to emerge as the leading
Consumer Marketing
Psycho Analysis: PUTTING KIDS ON THE COUCH IS A QUESTIONABLE PRACTICE
Should shrinks be teaching marketers how to appeal to kids?The American Psychological Association is mulling the question, after being prompted by consumer
Healthy Doses
The pulse of healthcare promotion has quickened. Consumer ad spending in the prescription drug category has skyrocketed since '97, and healthcare organizations
The Sweetest Rings
The phonecard promotion is fundamentally simple: Buy them, pass them out, and smile at the slippage rate.Consumers love phonecards because they offer
FTC Tweaks Privacy Act
On Oct. 20, the Federal Trade Commission finalized the Children's Online Privacy Protection Act of 1998. As of April 21, 2000, Web sites must get parental
More Than Money: New investor can help Cyrk in numerous ways.
The Yucaipa Companies is best known in the grocery industry for its participation in chain acquisitions, having been involved in 16 deals valued at $30
Sample Patter
Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail
NET EFFECTS
Free-standing insert producer Valassis Communications, Livonia, MI, acquired all of The Net's Best and a controlling interest in Relationship Marketing
Consolidating Displays
P-O-P manufacturer Advertising Display Co., Lyndhurst, NJ, was acquired by Heritage Marketing Corp., a self-described industry consolidator run by former
SPECTRA SPOTLIGHT: Lunchmeat Eaters
Whether it's mom, dad, the maid, or make-your-own, school means sandwiches. And while Pokemon, not Scooby-Doo, is the "in" character for lunch boxes,
