Consumer Marketing

TRAVEL & LEISURE

|  by Chief Marketer Staff

One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany -

Bud Bowl Moves Online

|  by Chief Marketer Staff

Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

A Book and a Diet Coke

|  by Chief Marketer Staff

When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers

COMMUNICATIONS

|  by Chief Marketer Staff

Spot the 14 cents To Win/Canada In 1997, British Columbia's leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate

FINANCIAL SERVICES

|  by Chief Marketer Staff

Caja de Burgos Pension Plan/Spain Spain took the lion's share of awards in the European competition this year, winning five gold PRO Awards. What has

Catalina Deals New Deck

|  by Chief Marketer Staff

Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company's core electronic marketing programs

Divide and Rule

|  by Chief Marketer Staff

Panasonic Interactive Media and Little Caesar's Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic's new Little Caesar's