Consumer Marketing

Sitings

|  by Chief Marketer Staff

GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster's

Make That To Go

|  by Chief Marketer Staff

Craig Rydin started with dessert first. Now he's working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest

Who’s News

|  by Chief Marketer Staff

MDC's Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

NON-ALCOHOLIC BEVERAGES

|  by Chief Marketer Staff

On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a

Wrapped up in Trivia

|  by Chief Marketer Staff

M&M/Mars's Snickers brand has unwrapped its You Don't Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers

Malling The Teen Scene

|  by Chief Marketer Staff

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

Crossing State Lines

|  by Chief Marketer Staff

Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing

Quaker Goes Prehistoric

|  by Chief Marketer Staff

UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal's successful Land Before Time series.The video debuts Dec. 1 and the promo

AUTOMOTIVE

|  by Chief Marketer Staff

Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely

Disney

|  by Chief Marketer Staff

BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills's tie-in with the movie's sequel proved to be a solid hit.