Consumer Marketing

Reel Deals

|  by Chief Marketer Staff

Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica

On the Net

|  by Chief Marketer Staff

The College Report PROMO Magazine's first Internet College session, held last month at PROMO Expo '98 in Chicago's, produced so many fascinating and useful

More Animorphs!

|  by Chief Marketer Staff

KFC, Pizza Hut and Taco Bell will begin receiving exclusive advertising, promotional, and premium usage rights to publicize Animorphs, a hot children's

Listening to Katherine

|  by Chief Marketer Staff

Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and

Eating Ethnic

|  by Chief Marketer Staff

A new study, sponsored by Kraft Foods, has found that Italian dishes, Mexican meals, and an American classic, macaroni and cheese, top the list of American

The Next Big Thing

|  by Chief Marketer Staff

One advantage of being in this business is being exposed to what's hot and what's happening. Much of our exposure is a result of spending a lot of time

Happy Holidays

|  by Chief Marketer Staff

Nabisco Biscuit Co. will help busy women with their holiday chores through its Holiday Relief program, set for six holidays in 1999. Supermarket chains

Agencies: Who’s News

|  by Chief Marketer Staff

A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,

Racking Up the Miles

|  by Chief Marketer Staff

Netcentives, Inc., San Francisco, announced that OfficeMax.com has joined ClickRewards, the frequent flyer mile prize online shopping network. Aimed at

Supernatural Sounds

|  by Chief Marketer Staff

LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi's