Consumer Marketing

Who’s News

|  by Chief Marketer Staff

Premium Play Ha-Lo Industries has purchased three premium products companies that will add annualized revenues of more than $52 million to its operation.

YOYODYNE

|  by Chief Marketer Staff

We brought promotional thinking to online commerce," Seth Godin says matter-of-factly. It's a big claim, but it's true.Premium offers, trial generators,

Back Seat Driver

|  by Chief Marketer Staff

Joni Rainbolt doesn't just market Oldsmobile's Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family

Sitings

|  by Chief Marketer Staff

Who knew a coffee-liqueur could be this fun? What's cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,

M&M/MARS

|  by Chief Marketer Staff

As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer's Shock Zone

Avoiding a Pound of Cure

|  by Chief Marketer Staff

Prevention magazine and such big-name sponsors as SmithKline Beecham, Bristol-Myers Squibb, and Johnson & Johnson will take healthcare on the road with

Desktop Savings

|  by Chief Marketer Staff

Packard Bell NEC, Woodland Hills, CA, is using a mail-in rebate program to drop computer prices on its Packard Bell and NEC Ready brand desktop computers