Consumer Marketing

Reclaiming Salem’s Lot

|  by Chief Marketer Staff

Joe Camel may be on a respirator, but RJR's Salem cigarettes, a brand that faded from view after the industry's price rollback in 1994, is quietly going

Marketing Services

|  by Chief Marketer Staff

Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

Chugging Along

|  by Chief Marketer Staff

Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable

Agency Moves

|  by Chief Marketer Staff

Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph

Myth Making

|  by Chief Marketer Staff

Imagine being handed the assignment of bringing a legend to life - that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What

Workshop Day

|  by Chief Marketer Staff

Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement

Promo News

|  by Chief Marketer Staff

Going PRO: OptionOne tops U.S. winners in '98 World PRO Awards of Excellence.CHICAGO - Minneapolis agency OptionOne snagged the award for Best Promotion

Who’s News

|  by Chief Marketer Staff

Cross-Sell Advantage Earl Palmer Brown Cos. continued its shopping spree last month when it bought BEN Marketing, the 9-year-old Stamford, CT, promo agency

International

|  by Chief Marketer Staff

Sleeping Well MADRID - Flex beds made sure its distributors didn't lose sleep with a program that got them dreaming of mysterious foreign lands and eternal