Consumer Marketing

Getting Grander

|  by Chief Marketer Staff

Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told

Phantom No More

|  by Chief Marketer Staff

The only thing missing from this marketing event was a tie-in to the trailer. It would have been an industry first, and it probably would have gone over

MERVYN’S CALIFORNIA

|  by Chief Marketer Staff

Joe Montana was one of the 1/2rst icons Mervyn's California signed three years ago when it embarked on a program to hype its neighborhood, middle-market

Milk Shakes

|  by Chief Marketer Staff

FUNNY HOW MILK LOOKS like a brand when it's on the upper lips of celebrities, but still sells like a commodity in the grocery store.This is the year all

1998 PROMO All Stars

|  by Chief Marketer Staff

With each online purchase, the CDNow customer received an electronic "Scratch & Win" game card that showed instantly if the participant had won anything.

MCDONALD’S CORPORATION

|  by Chief Marketer Staff

David Baney and R.J. Milano haven't had an actual boss since April, yet they've managed to steer McDonald's marketing through an important turnaround

DEAL MAKERS

|  by Chief Marketer Staff

Fox Family Worldwide announced a new deal, one hire, and one promotion. Fox signed a first-look production agreement with Ellen Levy-Sarnoff to produce

Viewpoint

|  by Chief Marketer Staff

Question: What was the best promotion by a major bran in 1998?Pepsi's pop culture cap game stands out in mind. It delivers not only what marketers are

McDonald’s Goes Buggy

|  by Chief Marketer Staff

McDonald's just completed a bigger, better Happy Meal toys program as part of its tie-in with A Bug's Life, the second full-length feature film from Disney's