CASE STUDY: Neuroscience is Child’s Play
Medtronic makes some very complicated medical equipment used to treat neurological disorders like multiple sclerosis and spinal cord injuries. The company's
Consumer Marketing
Mr. Smoothie
A few years ago, Pillsbury made news by sampling Progresso soup out of insulated backpacks. Well, now it's time for dessert. Rocket Man, Louisville, KY,
Marketing History: The 10 best promotions of the millennium.
There's nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the
Wal H Mart: Drives the Decade
Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the
Web Glossary
Does it seem like your Web page designer's speaking a foreign language? Here are some key terms to memorize before embarking on a trip into cyberspace.Ad
BARGAIN DOCTORS: A New Kind of Health Club
HealthSaver Club, Coral Gables, FL, in October launched a healthcare discount card with a $5 million marketing campaign.Consumers pay an annual fee ($89
This Is A Test
Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such
COMPETITORS ATTRACT
Magnet Group, Alpharetta, GA, the holding company for such promotional products businesses as Magnet LLC, Benchmark Industries, PhoneCard Express, and
Wrapped Up in the Commotion: Or, 2000 ways to stock a New Year’s party.
So, you didn't win the LifeSavers sweepstakes that would have sent you to Hawaii to celebrate New Year's. And you don't feel like shelling out $1,000
Promoting from Within
I'll be honest with you. I probably don't know what I'm talking about.I had a little background in advertising and marketing when I came to promo at the
