Consumer Marketing

Dream Team

|  by Chief Marketer Staff

SAN FRANCISCO - Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction

Big Foot

|  by Chief Marketer Staff

Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion

Backstage at an Information Revolution

Most would agree that fulfillment is not one of the more exciting ends of the promotion business, yet few could deny that 1997 gave the industry's workhorse

Jamming The Regal Way

FLINT, MI - Never mind angels on the head of a pin. How many basketballs can you jam into a new 1998 Supercharged Buick Regal GS? That's the big question

A Kitchen Away from Home

Home meal replacement has been top of mind for supermarket managers as they try to keep pace with fast-food restaurants. A survey conducted by Meyers