Consumer Marketing


|  by Chief Marketer Staff

Dan's picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

True True North

|  by Chief Marketer Staff

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

Peel Out

|  by Chief Marketer Staff

We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the

Promoting Responsibly Within the Law

Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,

I Scream You Scream

It's not often you get your best idea for a campaign before you've even pitched the account, but that's what happened when HB Ice Cream asked Creative

It Takes a Villager to Raise a Rugrat

Nickelodeon's Emmy Award-winning Rugrats animated series hits the big screen this Thanksgiving and the 1999 Mercury Villager is set to help it get around

Feeding the Ego

Faced with fierce competition and fading sales, Nabisco will try to revive its SnackWell's brand cookies and crackers with a new look, new theme, and

Agency Moves

|  by Chief Marketer Staff

Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen

Crazy Like a Fox?

Last year News Corp., owner of the Fox Network, and Saban joined to pay $1.9 billion to buy the Family Channel cable station from Pat Robertson's International