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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
Knowing Your Customer—When Your Customer Is a Business
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
What Marketers Can Learn From the Ozempic Craze
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Marketing Is Not a Foreign Language
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
Five Things B2B Marketers Can Do to Succeed Without Cookies
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
A Programmatic Approach to B2B Advertising in 5 Steps
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
When AI-Generated Customization Goes From Personalized to Creepy
LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
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