Consumers Will Give Info for Timely, Relevant E-mail: Study

Posted on by Chief Marketer Staff

Two thirds of consumers are unwilling to give personal information beyond a name and e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.

Nearly 70% of consumers surveyed said they would give more information at sign-up if the resulting e-mail from the company were more personalized, timely and relevant, according to the study published Monday by Seattle e-mail service provider Truverse.

Fewer than 40% of people are satisfied with the timing and frequency of the commercial e-mail they receive, according to Truverse. When messages do not meet subscribers

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