Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, ...
Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search ...
General Nutrition Centers, Inc. has launched an essay contest that will turn three amateur athletes into GNC Pro Performance-sponsored athletes. Amateur and aspiring athletes can visit gncproperformance.com to enter to describe their endurance goal in a ...
In trying to scare up some viewers for its upcoming "haunted" comedy adventure, movie services provider Starz has launched a sweepstakes dangling a trip to Disney World. The sweepstakes promotes The Haunted Mansion, set to premier on television Oct. 30 ...
Gold'n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November. The Cruisin' for Gold'n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The ...
Microsoft extends its "Inner Suit" ad campaign with a sweepstakes offering Macintosh users an action figure of themselves. The Win Your Inner Suit sweeps supports Microsoft's Office 2004 for Mac software. The sweeps (and the ads) are built on the notion ...
Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It's sponsorship of the National Guard car running on the
The distribution and dates for ICOM's TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered
Of all the immigrants who have landed on America's shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead
Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while
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