CONSUMER-MARKETING | ENGAGEMENT

Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

You don't ask for cola when you're thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more

WHAT'S THE sexiest word in the English language? Any marketer knows: "NEW!" But with a slew of new products hitting store shelves, it takes a savvy promoter

An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble's history. The ...

Burger King dives in this week with a Kids Meal promo tied to DreamWorks' Shark Tale. The five-week campaign will put Shark Tale toys in Kids Meals. Advertising to kids, restaurant P-O-P and direct mail to Birthday Club members support. The film ...

Vegetarian Times is launching a cooking tour to mark its 30th anniversary and tout its redesign. The seven-state tour will bring regional chefs to supermarkets to give cooking demonstrations. The first 100 shoppers at each stop get a goody bag with ...

The New York Times Travel Show and TCS Expeditions have launched an online sweepstakes, dangling a vacation for two to some of the most exotic and ancient places in the world. The co-branded sweeps promotes the annual Travel Show next year as well as ...

Don’t know whether to get your assistant a PDA or DVD player for Christmas? Let him or her choose from more than 5,000 electronic products at any of 609 Circuit City Superstores, or from 400,000 items at http://www.circuitcity.com. Thanks to an ...