Starz Scares up Trip for Four to Disney World

Posted on by Chief Marketer Staff

In trying to scare up some viewers for its upcoming “haunted” comedy adventure, movie services provider Starz has launched a sweepstakes dangling a trip to Disney World.

The sweepstakes promotes The Haunted Mansion, set to premier on television Oct. 30 starring Eddie Murphy. The sweeps began last Friday and runs through Nov. 30. Consumers who sign up for Starz services during the promotional period are automatically entered.

The grand-prize is a trip for four for a six-night stay at the Walt Disney World Resort, one Park Hopper pass per person and $1,500 Disney dollars. Fifteen first-prizes are $1,000 Visa gift card.

The Haunted Mansion tells the story of a real estate agent whose family battles to break the age-old curse placed on Gracey Manor.

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