(Jump Start, January 2009)

The Volkswagen amateur racing series mentioned in the article is the VW Jetta TDI Cup, not the Jetta CDI Cup.

American Satellite of San Diego does not require a $295 termination fee as part of its service agreement for DISH Network, as reported recently in Direct (Curmudgeon-at-Large, November).

The contact information and services identified for the listing for Centra Marketing & Communications, LLC, in the Promo 100 (No. 84) are incorrect. The contact is Robert Bell; (516) 997-3147. The services the firm offers are integrated marketing services, partnerships, sweepstakes, experiential marketing, incentive management.

In the April 16 issue of Promo P&I’s article “Promotional Product Sales Hit Record at $19.8 Billion” spending on promotional products was three-quarters larger than Internet display advertising, not three times larger.

In the March feature article “Vroom!” a Dodge (not Toyota) was the winning car in the Daytona 500, and Alltel only sponsored the first-place car (not the runner-up too).

An item about ReachLocal (Direct Newsline, Jan. 31) contained some misstatements. The Woodland Hills, CA-based agency offers technology that small businesses can use to reach consumers who are searching the Internet for products and services in their local areas.

An article in the October issue “Sticky Situations” misstated that most of the 21 million toys made in China recalled by Mattel were suspected of lead contamination. Mattel recalled 2.2 million toys for suspected lead, the rest due to potential small part hazards.

Acxiom Corp. has acquired the compiled data sales and list brokerage divisions of MKTG Services, but not the list management division. (Direct Newsline, Nov. 20).

The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.

The text of an article in yesterday’s Direct Newsline spelled the name of Aspen Marketing Service’s newly promoted chief operating officer incorrectly. She is Cathy Lang.

The photo accompanying

In the feature “Stay in Touch” (Direct, Oct. 1), PTC’s senior director of worldwide channel marketing was incorrectly identified as Greg Norman. Greg James has that title. IMN’s co-founder and vice president of business development is Jeffrey Mesnik.

In the November issue, the agency for the Dukes of Hazzard Institute campaign, named a PRO Award finalist in the Most Innovative Communications Strategy category, was Great. The work was not conducted in house by Country Music TV.

In the June issue, a profile of The Regan Group failed to reflect ranking data calculated near press time. Regan Group came in at No. 49 in the PROMO 100 ranking, as noted in the overall grid, not No. 47, as indicated in the profile.

The cover byline for the recent feature on mobile marketing (

An article in the February issue reported that Eastman Kodak Co. has renewed its sponsorship of the Olympics through 2012. The sponsorship runs through 2008. Also, the article referred to European broadcaster as Eurospot rather than the correct name Eurosport.

An October Hot Props story referred to DreamWorks Animation rather the company’s correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent out 800,000 e-mail blasts to support Just Like Heaven, not 700,000; it distributed 800,000 trial packs at nearly 900 campuses, not 900.

Mokrynskidirect was incorrectly referred to as Mokrynski & Associates in an article in yesterday’s Direct Newsline.

The contact information for the DealerEdition.com Magazine list (Direct Newsline April 14) should have read: Names and Addresses Inc., 847-465-1500.

The price of the Tamayo Miyares & Sherman U.S. Latino Businesses file managed by South Beach Marketing Partners LLC was incorrectly stated in last night

A list item in the Feb. 3 Direct Newsline misidentified City Circulation Group LLC. It is a magazine subscription resource.

A story about RSA Security Inc.’s campaign (Direct, January) misstated the number of leads generated. The actual count was more than 400. The campaign was designed by The Hacker Group, Bellevue, WA.

Due to an editorial production error, the opinion column that appeared in the December issue was attributed to the incorrect author. “Marketing for the 21st Century,” was written by Ben Ball, senior VP at consultancy Dechert-Hampe & Co. Both his essay and the guest essay written by consultant Jon Kramer appear in their entirety on our Web site.

The distribution and dates for ICOM’s TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered are April-May, Nov-Dec and and the correct distribution is 4MM.

Homeland Defense Journal is the correct name of Market Access International’s magazine list managed by Edith Roman Associates Inc. Yesterday’s Newsline inaccurately reported the file name.

Monday’s Loose Cannon column (

A July 19 item incorrectly reported that Walter Karl Inc. would focus on managing consumer list properties. Walter Karl will continue to oversee both consumer and business-to-business lists.

A recent item about the Philadelphia Direct Marketing Association incorrectly identified the organization as PIMA, instead of the correct acronym, PDMA. Also, the name of Chuck Cavanagh, PDMA DMer of the Year, was spelled incorrectly.

A May 1 item in Direct Listline incorrectly stated that a new home furnishings list segment was added to the TargetBase database. The file actually is part of ICOM’s TargetSource consumer responder database.

The May 19 edition of Direct Newsline incorrectly identified KarlstadQuelle as owner of The Spiegel Group. The majority shareholder of The Spiegel Group is Spiegel holdings Inc., the majority interest of which is held by Dr. Michael Otto.

Re Baja Fresh Sponsors 2004 Country Music Awards, April 29

Baja Fresh is partnering with the Academy of Country Music not the Country Music Association (CMA) to support the 39th Annual Academy of Country Music Awards as an official food sponsor.

A story on Rodale’s Spanish-language freestanding insert program (Insert Media, March 1) misstated the size of the magalogs to be sent out in an April mailing. The magalogs were 16 pages long.

A chart in the Annual Report (April PROMO) shows in-store services as 5.7% of the retail marketing industry. The correct percentage is 5%, an estimated $876 million of the $17.6 billion retail marketing segment.

A March 31 story on Alloy Inc.’s annual revenue included an incorrect figure. For the 12 months ended Jan. 31, Alloy generated $397.1 million. Its gross profit was $182.6 million.

Visa USA, not Visa International, runs the Team Spirit sweepstakes tied to the Summer Olympics (February PROMO). Also, AKQA, San Francisco, handles Visa’s Ultimate NASCAR Experience, not Frankel, as reported. Also, Mini Cooper agency Vertis is based in Baltimore, MD, not San Francisco, as reported in (January PROMO).

In an item about the upcoming netMarketing conference [Direct Newsline, Feb. 6] the CEO of CNET Networks was misidentified. He is Shelby Bonnie.

Agencies Lowe and Draft did not combine, as reported in PROMO January; they formed an alliance under the name Lowe + Draft. Both companies still maintain separate global networks. Draft changed its name from DraftWorldwide in April 2003.

The name of the list manager was omitted in an item in the List and Database department [Direct Newsline, Jan. 20]. Fasano and Associates manages the Flax art & design file.

The price for the last-12-months Preferred Living Catalog From Sporty’s was misstated [Direct Newsline, Jan. 20]. The correct price is $127.50/M.

A story in Monday’s Direct Newsline [Re: GM Launches Massive Giveaway Program, Monday, Jan. 5, 2004] mis-stated the number of General Motors cars to be given away. General Motors is actually giving away 1,000 automobiles.

In a Dec. 11 Direct Newsline story,

A recent story about Webinar marketing (

The Hudson Valley Direct Marketing Association

A recent item in the List and Database News section needs to be clarified [J. Jill Male Primary Purchasers, Direct Newsline, Aug. 25]. It should have stated that there is a 35,380-name last-six-month and a 57,000-name last-12-month men

In the July 2003 issue, the story “A Numbers Game” incorrectly described a promotion to be run by Dr Pepper/SevenUp in cooperation with New Line Cinema. The campaign, which begins in late August and runs through October, is timed to the video/DVD release of Lord of the Rings: The Two Towers, not the theatrical release in December of Lord of the Rings: The Return of the King.

The telephone number in last night’s List and Database department [Direct Newsline, July 24, 2003] for the Original Casual Wear list should have read, 201-488-5656.

The wrong photograph ran with an item that reported David Florence’s appointment as president/COO of Draft Inc. (Direct Timeline, June). The individual pictured was Direct Media Inc. chairman Dave Florence.

Patent holder Laurie Cairns has not sued any marketer for using online fullfilment technology she patented in 2001, as reported in PROMO’s Annual Report (April); She began approaching marketers in April 2002 to negotiate licensing fees. Also, per the Coupon Calendar (April PROMO): FLOORgraphics provides 13 events (not 2), with an eight-week closing (not 12).

In a May 21 article, College TV Network Diversifies, the location of LatCom Communications was misstated. It is based in New York City.

There are 7,000 last-12-month buyers named on the Genuine Collectible Gift Buyers file (List and Database News, May 5).

A story about the Teen Vogue file [Re: Millard Manages Teen Vogue List, Direct Newsline, April 25) incorrectly states the price of the file. The base rate for the file is $100/M. The test incentive pricing is $85/M.

In last night

The author’s bio was inadvertently dropped from DIRECT’s January feature

A story in Monday’s Newsline incorrectly stated that there is a new manager of the Eddie Bauer catalog files. ALC was named exclusive broker for Eddie Bauer’s data-acquisition activities.

A Dec. 16, 2002 article “E-Mailer Silverpop Acquires Epigraphx,” incorrectly identified the acquisition target within the story. Silverpop acquired Epigraphx.

An article about Paychex Inc. misstated the terms of an acquisition. (NEBS to Acquire Paychex for More Than $47 Million, DIRECT Newsline, Sept. 19). Paychex had completed the acquisition of Advantage Payroll Services Inc. for approximately $240 million in cash. Advantage Payroll Services did not acquire Paychex.

An article about Paychex Inc. misstated the terms of an acquisition. (NEBS to Acquire Paychex for More Than $47 Million, DIRECT Newsline, Sept. 19). Paychex had completed the acquisition of Advantage Payroll Services Inc. for approximately $240 million in cash. Advantage Payroll Services did not acquire Paychex.

A recent List Report (DIRECT, October) misquoted a statistic from consultant Kurt Medina on the 50-plus market. The entire 50-plus market will represent 34% of the population by 2010.

Magazine Publishers of America (MPA), the consumer magazine industry association, was misidentified in the article

An item in Oct. 11 DIRECT Newsline misstated J. Crew’s financial performance for the five weeks ended Oct. 5. Catalog sales of $6.4 million for the period dropped 36.6% from $10.1 million last year. Comparable store sales of $33 million for the period were down 6.8% from $35.4 million last year.

Innova Marketing, Minneapolis, handled The Food Network’s Iron Chef vs. Bobby Flay Rematch Weekend, a finalist in the PRO Awards for Best Use of Event Marketing (September PROMO).

The headline of a story about the New York attorney general suing Student Marketing Group misstated the company involved. (DIRECT Newsline, Tuesday, Sept. 3, 2002). The headline should have read, “New York AG Sues Student Marketing Group.”

DIRECT Newsline inaccurately reported that Kansas is the only state to seek a private operator for its do-not-call list. The Direct Marketing Association operates do-not-call lists in Maine, Wyoming and Connecticut. In addition, Newsline misreported the number of states with do-not-call lists. The correct number is 26.

An article in the June issue of DIRECT (“Welcome to the Party”) stated that Lands’ End’s customer file of 2.1 million last-12-month buyers is available for rent. This is incorrect. The list is available only on an exchange basis.

The story

A March 15 story about computer security equipment maker Silent Runner Inc. misstated the company’s cost per lead in its direct marketing campaign. The cost per lead is $34.

A story on Deluxe Corp. in yesterday’s DIRECT Newsline (“Deluxe Debuts Direct-Check Service,”) misstated the location of the company. Deluxe is in St. Paul, MN.

A story on the DIRECT Newsline, (“Bezos to Speak at Catalog Conference,” Friday, March 8, 2002) mis-stated the affiliation of a new council. The Council for Interactive Healthcare was formed by the Association for Interactive Marketing (AIM) not the Direct Marketing Association.

A review of a presentation misstated the sponsor [Grossman Speaks on Vendor/Marketer Relationships, DIRECT Newsline, Feb. 15, 2002]. The event was presented by the DMClub.

A story about Delia’s spring catalog (

An article about nonprofit mailers (

A story in yesterday

Decision Software president Jeff Fowler was mistakenly identified as Jeff Lawler in

The story

An article on Wednesday about the Publisher’s Clearing House settlement with 26 states misstated one of the terms of the accord with regard to PCH revising its copy. PCH did agree to use the language, “No purchase necessary to WIN” in its mailings. Also, direct marketing consultant Bob Borders did not specify how many different packages PCH mails out.

A story on yesterday

A story in yesterday’s DIRECT Newsline reported that the Association for Interactive Media (AIM) was formed in 1999 and has more than 50 corporate members. The organization formed in 1999 with more than 50 members is AIM’s Council for Responsible E-Mail.

Yesterday’s Newsline contained incorrect facts regarding Petals, a direct-to-consumer marketer of artificial flowers. Petals is owned by Interiors, Inc., Mount Vernon, not Spiegel, Inc. Petals was acquired by Interiors, Inc. in March 1999. Petals has a syndication arrangement with Spiegel, Inc. The$8 million in revenue cited is part of Petals’ sales, not Spiegel’s.

A story on last night’s Newsline about RedEnvelope should have stated that the online gift marketer secured $33 million in its third round of financing.

A story on the Unsolicited Electronic Mail Act (HR-3113) in the July 19 edition of DIRECT Newsline, misrepresented the position of the Direct Marketing Association. “The DMA is not automatically opposed to some regulation of commercial e-mail, but does not support this bill because it would require unsolicited material to be labeled as spam,” said Richard A. Barton, senior vice president, Congressional Matters.

The Direct Media advertisement in yesterday’s DIRECT Newsline misstated the name of the contact person. The contact is Ann Marie Hidalgo. She can be reached at 925-906-1092.

An item about the study called, the 1999 Economic Impact: U.S. Direct and Interactive marketing Today which ran on Oct. 15 Newsline, incorrectly stated forecasted DM sales. It should have said: The study forecasted sales of $2.3 trillion, including $1.2 trillion in consumer sales and $1.1 trillion in B-to-B sales, by 2004.

An item about a European mail delivery study, which ran on the Oct. 1 Newsline, incorrectly stated how long it takes for cross-border mail to arrive. The story should have said: Almost 99% of European cross-border mail arrives at its destination in less than five days, according to an independent study by Research International.

An item in yesterday’s DIRECT Newsline misspelled the name of the new president and CEO of database solutions provider Epsilon, Burlington, MA. He is Corey V. Torrence.

An item, which ran on yesterday’s Newsline about Millard Group managing Georgetown Publishing files, provided an incorrect count for the Organized Executive newsletter subscriber file. It actually contains 41,489 names. The item also should have mentioned that the Leadership Strategies newsletter master file is available with 7,200 subscriber names. The cost on this list is $125 per thousand.

A story in yesterday’s Newsline, “Millard Study Shows E-Commerce DMers to Grow 150%,” contained an inaccuracy about business-to-business direct marketers. It should have read: Business suppliers (such as manufacturers, wholesalers and business services) report that they use their Web sites to stimulate offline contact from customers or to generate leads that inside sales staff can follow up.

A story in yesterday’s Newsline, “Millard Study Shows E-Commerce DMers to Grow 150%,” contained an inaccuracy about business-to-business direct marketers. It should have read: Business suppliers (such as manufacturers, wholesalers and business services) report that they use their Web sites to stimulate offline contact from customers or to generate leads that inside sales staff can follow up.

A story in the March 30, 1999, DIRECT Newsline, “Advo Pact Delivers Local Business’ Coupons Online” should have stated that the Advo subsidiary, Super Coups, rather than Advo, serves 30 regional areas across the U.S.

A headline in yesterday’s DIRECT Newsline wrongly stated that Brylane Inc.’s fourth-quarter net income dropped by $6 million over last year’s. The cataloger showed a net loss of $8.1 million in this year’s period, compared with net income of $14 million in last year’s, a difference of $22.1 million.