CONSUMER-MARKETING | ENGAGEMENT

Jo-Ann Stores Stitches Save the Children Contest

|  by Chief Marketer Staff

Fabric retailer Jo-Ann Stores this month launches a three-year alliance with humanitarian organization Save the Children. The deal includes cause licensing and promotions. Jo-Ann will sell fabrics that use artwork from Save the Children's bi-annual art ...

P&I Postscripts

|  by Chief Marketer Staff

ESPRIT: a Hong-Kong-based apparel retailer, plans to expand its gift card program to the U.S. to coincide with the reopening of a flagship store in New York City last month and four new U.S. stores. The card’s design features the "spirit of Times ...

Alcone Puts Damiano at Premiums Helm

|  by Chief Marketer Staff

Alcone Marketing Group has tapped Frankel veteran Ray Damiano to lead its burgeoning premiums division. Damiano becomes president of Alcone Merchandise, a new post at the division that was formed in August. Alcone also will add staffers in its Irvine, ...

InterContinental Launches Travel Agent Program

|  by Chief Marketer Staff

InterContinental Hotels Group is giving travel professionals free weekend stays in an effort to increase awareness of its Latin America properties. The Hotels On Us incentive will run through March 31, and allows travel professionals the opportunity to ...

NFL and PGA Offer Incentives With the Aloha State

|  by Chief Marketer Staff

The National Football League and Professional Golf Association Tour are offering for the first time corporate incentive packages centered around events in the Hawaiian Islands. The NFL customizes its package around the annual Pro Bowl in February, and ...

Gift Cards Oust Cash in Gift Giving

|  by Chief Marketer Staff

American consumers would prefer to give electronic gift cards as gifts over cash or paper gift certificates. Some 52% of respondents to a recent survey preferred giving gift cards versus 38% who said cash and 11% who indicated gift certificates, ...

Reuters Rolls Global Recognition Program

|  by Chief Marketer Staff

This just in: Reuters has launched its first global recognition program, to be rolled out to 14,700 employees in more than 90 countries. The Living FAST Recognition Program recognizes employees and teams who exceed expectations in demonstrating and ...

Taubman Incents Men with Style Packages

Men like to be pampered too. Whether metrosexual or macho, what man wouldn’t like a mini-facial or an all-day 15% discount card for Bloomingdales or a fashion consultation with a denim expert? That’s the hope of Taubman Centers Inc., now out with ...

Ford To Follow Oprah Giveaway

|  by Chief Marketer Staff

Ford Motor Co. confimed yesterday that it has signed a deal to give away family vehicles on ABC TV's Extreme Makeover: Home Edition show. Terms of the deal were not disclosed. Ford F-150 trucks and Ford Heavy Duty trucks are used and showcased on the ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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