CONSUMER-MARKETING | ENGAGEMENT

Seeing a "huge opportunity" in the cash market, American Express Incentive Services introduced yesterday its newest stored-value product, the IncentiveFunds Select Card. Intended as both a consumer and trade premium, especially for spot rewards, IFC ...

Samsung Electronics America Inc. has opened a virtual showroom in New York City. The Samsung Experience, at The Shops at Columbus Circle in Manhattan's Time Warner Center, features hundreds of Samsung products in demonstrations such as a virtual world ...

MARITZ RESEARCH: St. Louis, has launched a tool to help companies better identify, retain and acquire customers. Maritz Loyalty Maximizer applies a proprietary research model with marketing research and analytics to help better understand consumer ...

I found your article "Attention Class: Time to Learn about Promotional Products"(P&I Sept. 15) very interesting. What a great idea! Do you know if it's possible for one to obtain the course curriculum from PPAI? They could easily make this an online ...

PeopleSoft Inc. is dangling a number of incentives, including a credit of $100,000, to get its business customers to upgrade software purchased from PeopleSoft. The PeopleSoft NOW incentive program includes a free technical upgrade, complimentary ...

DaimlerChrysler’s Jeep division has extended its military incentive program to include police, fire and emergency medical services personnel. The overlay, called "Everyday Heroes," offers an additional $500 cash allowance for emergency personnel, on top ...

There are lots of loyal Strawberry Shortcake fans out there and there will likely be more as the brand launches its first loyalty program to incent consumers to stock up on the playful doll and her related products. Berry Points began showing up on ...

Consumers cited the length of time it takes to build up points in loyalty and rewards programs as the primary reason they bail out of such programs. Seventy percent of respondents to a recent study said that it takes too long to see results from these ...

The Incentive Federation, Inc. has asked the Federal Trade Commission to clarify the definition of a commercial e-mail message with respect to non-profit tax-exempt organizations. The definition could have far reaching impact on trade associations’ ...

Shell Oil Products U.S. credits cash incentives for doubling the number of applications for its Shell-branded credit card. Shell garnered 130,000 applications in second-quarter 2004, double the number for the same quarter in 2003. Shell dangled a $20 ...