Cingular Takes Wings With Charlie’s Angels Tie-In
Cingular Wireless is tapping into Sony Ericsson and Sony Pictures Entertainment for a national marketing campaign for the June 27th release of Charlie’s Angels: Full Throttle.
A new Web site, www.cingular.com/charliesangels.com offers a TXT 4 Thrills sweepstakes giving away a Maserati Spyder (featured in the movie). Consumers send a text message to ANGELS (264357) to enter.
The site will also give away Sony Entertainment systems and 100 Sony Ericcson T316 mobile phones, as well as instant win prizes.
Consumers can download an exclusive wireless game, Charlie’s Angels: Road Cyclone, priced at $3.99 per download, as well as get ring tones, screensavers and logos. They can also sign up for Angel Alerts, which offers movie new and trivia.
The tie-in will be supported by product placement in the movie, as well as TV, print and Internet advertising.
