Chevy Silverado Drives for Farm Aid
The tour kicks off with a concert featuring Montgomery Gentry at the State Fair of Texas Fairgrounds near Dallas today. Follow up events on the Silverado Drive will feature Phil Vassar in Nashville on Sept. 28 and Montgomery Gentry in Indianapolis on Sept. 28 and Pittsburgh on Sept. 29, before the tour makes its final stop at Farm Aid. Visitors to the Nashville, Indianapolis and Pittsburgh concerts also can enter to win a trip for two to Nashville for the 40th Annual Country Music Association Awards on Nov. 6. One winner will be selected from each of the Nashville, Indianapolis and Pittsburgh concerts and winners will be drawn on Oct. 6.
“We can’t think of a better way to introduce the all-new 2007 Silverado than to drive the trucks through the heartland to enjoy some great country music and help raise money for Farm Aid,” said Ed Peper, Chevrolet general manager. “The Silverado, family farms and country music share deep, strong roots in America, and we want to celebrate that legacy. By lending our support to Farm Aid, we’re helping to preserve family farm-centered agriculture in America.”
Concerts in the Silverado Drive for Farm Aid are free, but concertgoers are invited to bring a non-perishable food item or make cash donations to Farm Aid.
“From Texas to New Jersey, the Silverado Drive for Farm Aid will help raise funds for Farm Aid and help promote food from family farms,” said Carolyn Mugar, executive director of Farm Aid.
Chevrolet sold some 705,000 Silverados in 2005. Along with a chance to see the 2007 Chevy Silverado, concertgoers can also view Chevy pickups dating back to the 1930s that are part of the Chevy Silverado Drive for Farm Aid. In addition, members of the Chevy Silverado 200K Mile Club have been invited to join the trip.
“We are excited to help launch the new Silverado,” said Troy Gentry of Montgomery Gentry. Band mate Eddie Montgomery added: “Supporting family farmers has always been important to us. Our farmers feed the world, and it is important to maintain that tradition.”
