Channel | Engagement

Consumers can have their ice cream cake and eat it too, perhaps in Versailles or London. They just need to enter to win an all-expense-paid trip to France or England via a new sweepstakes sponsored by Baskin-Robbins and The History Channel. The "Let ...

Burger King Corp. has partnered with Latin music stars Pilar Montenegro and Obie Bermúdez to promote a new sweepstakes in which one grand-prize winner can receive a $10,000 gift card. Pilar Montenegro and Obie Bermúdez The company will feature the ...

Campbell Soup Co. touts its wellness message with a sweepstakes that borrows its "Taste and Live the Best of Life" tagline. The Taste and Live the Best of Life sweeps dangles a grand-prize $50,000 kitchen makeover. Entrants register online at ...

Handmade European Home Accessories from A Mano Importing a diverse collection of upscale home accessories from "Europe's finest artisans - potters, weavers, crystal engravers, glass blowers and silversmiths," A Mano offers handmade decorative pottery, ...

First class passengers on select Continental Airlines flights can soon carry that "first class" feeling with them, thanks to a new deal between Premier Bags, Inc., and the airline to distribute free luxury gift bags to customers. Starting Feb. 1., ...

For Snapple and it's popular Real Facts Game, the attention turned earlier this week to one question: "What is the most recognized smell in the world?" When the answer popped up on the Snapple Web site, some were offended. The answer: "No, it's not ...

Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures' Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere. The Be Cool With Lexar Sweepstakes will award one grand-prize ...

Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards "Boycotts" were held Dec. 27 at five Sam ...

There's an emerging business dealing in gift cards and its not Sears or Blockbuster. The image of a Best Buy Gift Card, as shown by a recent seller on her eBay posting Giving gift cards and certificates this past holiday season topped many shoppers' ...

Slim-Fast Foods is using real stories to pitch its new Slim-Fast Optima Diet in an advertising and retail promotion campaign. The effort centers on TV and print ads featuring two real-life Slim-Fast users, chosen from thousands who wrote to Slim-Fast ...