Channel | Engagement

Amex Targets Realtors with the Housewarming Gift Card

A new American Express branded gift card will be available to the real estate, homebuilding and mortgage industries beginning this month. The Housewarming Gift Card is personalized with the recipient's name embossed, has a unique American Express ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

VivaTerra Launches Catalog VivaTerra, which translates to "living earth," recently launched its catalog of "organic, artisan-made and earth-friendly goods" for the home. The 56-page Winter 2004 edition promises products that combine "exceptional quality ...

NBA and Scholastic Running In-School Contest

|  by Chief Marketer Staff

The National Basketball Association and global children's publishing and media company Scholastic will run a nationwide in-school essay contest that will be promoted through Scholastic Book Clubs to promote the launch of its 2005 series of books. The ...

Burger King Joins Apprentice Line-Up

|  by Chief Marketer Staff

Burger King. Corp. is the latest big name brand to join The Apprentice and will be featured in the show's third season, which premieres Jan. 20. Season three has Tana pushing Burger King's new product The Apprentice follows a group of 18 people vying ...

GSN Promotes American Dream Derby Sweeps

|  by Chief Marketer Staff

GSN is sponsoring a new sweepstakes to promote its new reality series American Dream Derby, offering the grand-prize winner an all-expense paid trip to the Kentucky Derby. Formerly known as Game Show Network, GSN's newest entry into the world of ...

Cruising With The Apprentice

|  by Chief Marketer Staff

Fans of NBC's The Apprentice can take their enthusiasm for the hit TV show to sea, as Expedia.com and Trump World Magazine have launched The Apprentice Legend Cruise. The venture is the first-ever themed cruise based on The Apprentice reality show. The ...

Monster.com Sweeps Spurs Job Hunters

|  by Chief Marketer Staff

Monster.com has begun a TV and radio campaign that will culminate in an online Ultimate Career Day blitz on Feb. 1. The jobs Web site will let employers who are new Monster customers list one job for free on the site, then make that bank of jobs ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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