Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, ...
Chalk it up to the improving job market, but only half of advertising and marketing executives are concerned with employee retention, according to a survey conducted last month by The Creative Group. The survey asked advertising and marketing executives ...
ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played ...
McDonald's Corp. has introduced a new gift card, a pre-paid card that gives consumers a new gift giving and shopping option. Consumers can load the cards with funds of $5, $10, $25 and $50. The gift cards can be purchased in-store or through ...
PromoShop has hired Kim Bakalyar as director of supplier relations, a new post for the romotional products distribution firm. Bakalyar will oversee PromoShop's new supplier relations program. She had been director of vendor relations at Jack Nadel, San ...
HÄAGEN-DAZS SHOPPE CO.: will switch from paper gift certificates to stored-value gift cards through an arrangement with Salt Lake City-based Gift Card Solutions. The electronic gift cards are customized to meet the look and feel of the store, and may be ...
(Las Vegas, NV)—Two "hot topics" top the Promotional Products Association International agenda this year: enhancements to the UPIC (Universal Promotional Identification Code) Directory and a major push to educate the end buyer on the value of using a ...
Hasbro, Inc.'s Nerf brand has signed on as a sponsor of the Harlem Globetrotters. The deal includes sponsorship of the 2004-2005 North American tour, and title sponsorship of the 6th Annual Harlem Globetrotters vs. The NABC College All-Stars Game on ...
Starbucks Corp. juices its continuity card with a sweepstakes dangling high-end travel prize. The Starbucks Connects You with Culture sweepstakes lets the grand-prize winner chose a trip for two to Paris, New York City or Napa Valley, CA. Fifty ...
Just in time to help consumers with their New Year's resolution to exercise, Bally Total Fitness has teamed with QSRs, TV networks and hotels to promote exercise. Along with Yum! Brands, Inc., Bally Total Fitness is offering a free four-week gym ...
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