Channel | Engagement

We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain.

Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.

Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.

Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here's how.

Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.

The Brady Center to Prevent Gun Violence, the Ad Council and Droga5 introduced today the End Family Fire campaign.

Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.