PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return
A photo tour of some of the brand activations at Cannes Lions this year.
Channel | Engagement
Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.
Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz
How five brands stimulated attendees’ senses to create more compelling and memorable experiences.
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
Building Successful Brand Partnerships: Three Considerations for Marketers
Highly-curated brand partnerships are an attractive option that won’t explode the budget.
Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
How the IRL pop culture meme helped Pizza Hut cruise to success.
Seven Brands Present Insights on Contingency Planning in Event Marketing
Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
Hendrick’s Gin Activates an Underwater Fantasy World Spa Activation
Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.
Kind Snacks Pops Up a Secret Farmers Market in New York City
A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here's what happened when 8,000 showed up.
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