Business Travelers Remember Promotional Products
If you’re a brand marketer trying to get your product’s name out to the public, then you want to get a branded promotional product into people’s hands.
According to a recent survey conducted by L.J. Market Research for Promotional Products Association International, more people remember the name of an advertiser who put a promotional product in their hand over the past 12 months than the name of an advertiser they saw in a print publication over the past two weeks.
The intercept poll at a major U.S. international airport asked more than 800 persons, consisting mainly of business travelers, to complete a 22-question survey.
Based on the answers, 76.1% of those who received a promotional product in the past 12 months could remember the name of the advertiser who gave them the product. But only 53.5% who said they had read a newspaper in the past week could remember the name of a newspaper advertiser.
When asked if they had a promotional product with them, 33.7% said they did and of that group, 86% could recall the name of the advertiser. As far as individual items, pens were most frequently mentioned as the item in their possession.
More than half the respondents said they held a more favorable opinion of the advertiser after receiving their item. Also, close to half the respondents that had never done business with the advertiser, but said they were more likely to do so after receiving the product.
