Burt’s Bees Takes its Products on the Road
Burt’s Bees has launched an educational tour and interactive experience that is moving across the U.S.
The tour will visit 15 cities and demonstrate the benefits of Burt’s Bees natural products and formulas. The vehicle, tricked out to look like a honeycombed beehive, includes sampling stations where visitors can touch and smell the products. About 500,000 coupons will also be handed out.
In support of the National Arbor Day Foundation, the company will distribute 1,700 tree seedlings during the tour. To get the seedlings, visitors must answer the question, What do you do for the environment? in writing on a board near the exit.
The tour, which began Friday, is making stops in Houston, Tempe, AZ, Dallas, Atlanta, New York, Philadelphia, PA, Los Angeles, Seattle, WA, Portland, OR, Boston, Washington, DC, Chicago, Detroit, MI, San Francisco and Hartford, CT.
This is the second year for the tour. Last year it visited 30 cities where more than 65,000 people visited the event. More than 1 million coupons were distributed.
AMP Agency, a division of Alloy Media + Marketing, handles the tour.
