Bud Ups Activation Around Football: Debuts Special Packaging
Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season.
Beginning last Monday, 78 different packaging combinations began to appear on 12 million cases of Bud and Bud Light cans.
For the ninth year, tail gate parties— Budweiser Fan Zones and co-branded (John Deere) Tail Gators— feature live band performances, live radio and or TV pre-game remotes, special guest appearances by former players, radio personalities and the Budweiser Clydesdales, food and beverages and contests and giveaways.
In addition, Budweiser is also increasing its broadcast buys to a minimum of two ads in each NFL game broadcast this season. And for the 18th consecutive season, the beer-maker holds the alcohol beverage category exclusive on the Super Bowl broadcast. It will also continue to sponsor Monday Night Football.
