B2B-MARKETING | TECHNOLOGY

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health's Matt McNally.

Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.

Sports sponsorship deals with the U.K.'s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.

The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.

Learn how to drive webinar registrations and attendance, deliver an engaging presentation, parse out the best qualified leads and drive on-demand viewing.

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.

Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.