October’s B2B & Martech Top 10

Posted on by Beth Negus Viveiros

No tricks—all treats. Here’s the 10 most popular B2B and martech articles on Chief Marketer.com for October 2017.

2018 B2B Lead Gen Survey
Learn where B2B marketers are investing their time and budget for better lead nurturing, acquisition and conversion in our exclusive research report.

Patrón Innovates With New Apple AR Tech
The Patrón Experience app gives users the opportunity to transport themselves to a virtual world at the Hacienda Patrón in Jalisco, Mexico, the private distillery where the tequila is produced and bottled.

Be Human: 10 Email Marketing Tips
Are your messages connecting? At MarketingProf’s B2B Forum, Michael Barber shared tips for improving your B2B email strategy.

3 Truths About Machine Learning
Here’s what machine learning really means for marketers.

Staples’ Martech Roadmap
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Four Common Martech Mistakes—and How to Avoid Them
The trick is not to get sucked into one of the common mistakes even the savviest companies make when choosing martech solutions.

AI Helps JP Morgan Chase Improve Customer Engagement
Artificial intelligence (AI) is helping JP Morgan Chase improve customer engagement with retail banking customers.

Q&A: How “Humankindness” Helped Dignity Health
Chief Marketer recently chatted with Mark Viden, vice president of brand marketing at Dignity Health, about the health system’s “Hello Humankindness” marketing strategy targeting both internal and external audiences.

Video Helps HCSS Improve Sales Cycle
A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

John Wiley’s Next Chapter Includes Improved Customer Data
Standardized customer data can lead to gains for numerous departments in an organization. John Wiley’s Frank Gustafeste shares how getting to that point and creating a clear view of your customer can be a challenge.



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