B2B-MARKETING | TECHNOLOGY

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook.

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.