B2B-MARKETING | TECHNOLOGY

Not all tactics that work in B2C work for all B2B marketers. Here's three tactics you might want to consider dropping.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

Chief Marketer chatted with RocketSpace's Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.