B2B-MARKETING | ENGAGEMENT

B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.

Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here's some takeaways from how The 3% Conference did just that.

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?

Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!

These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.