Winning Webinars in 2017—Tips and Tech You Need to Know

Posted on by Beth Negus Viveiros

2017 Concept Clipped Cards and LightsWebinars are undeniably one of the top lead gen tactics for many B2B marketers.

How can you use the evolving technology of webinars to drive pipeline growth? Join Chief Marketer and ON24’s vice president of content marketing Mark Bornstein on Thursday, Jan. 26 for “Webinar Marketing Predictions for 2017.”

In this free live webinar, we’ll share how video is changing webinars, tips for incorporating social into webinars, ideas for driving the bottom of the funnel and the webinar formats that drive the greatest engagement.

Webinars have evolved from standard presentations into multimedia, content-rich experiences, with social elements and complex calls to action to engage and involve audiences.

Bornstein will share why you need to put your brand’s story at the center of your webinar, rather than dry facts and figures. He’ll also offer insight into the importance of on demand content and integrating video elements into your webinar.

Register now to watch the webinar live or view it on demand at your convenience.


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