Mailing to GM Dealers Pulls 17% Conversion
A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,
B2B-MARKETING | ENGAGEMENT
Mrs. Beasley’s Goes Corporate
Mrs. Beasley
Slowly but Surely
Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According
Creative Approach
The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew
Moore Tries Flashy Mail Package
A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more
GTSI Back in Catalog Biz
A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells
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Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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