B2B-MARKETING | ENGAGEMENT

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.

Here's eight top demographics and vertical markets B2B and B2C marketers need to target.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.

Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey.

B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.