5 Ways to Set Goals and Measure Social Media Marketing

Posted on by Patty Odell

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

analytics toolsTechnology—including monitoring and analytics tools—has made the job easier, but with social providing so many opportunities for marketers to engage with consumers for some many different reasons to spark an action it’s no wonder everyone’s heads are spinning. There’s customer retention, generating sales, pure engagement or entertainment, reviving dormant customers and on it goes. And with each different execution or engagement there is a different set of metrics to determine how it’s all going.

Here, we get five practical tips to help create and execute on measurable social media goals, including defining your scope, including a call to action and getting organizational alignment. Read the article …

More

Related Posts

Chief Marketer Videos

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

BEST PLACES TO WORK

	
        

PRO Awards

	
        

CHIEF MARKETER 200

	
        

Chief Marketer Job Board