5 Ways to Set Goals and Measure Social Media Marketing

Posted on by Patty Odell

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

analytics toolsTechnology—including monitoring and analytics tools—has made the job easier, but with social providing so many opportunities for marketers to engage with consumers for some many different reasons to spark an action it’s no wonder everyone’s heads are spinning. There’s customer retention, generating sales, pure engagement or entertainment, reviving dormant customers and on it goes. And with each different execution or engagement there is a different set of metrics to determine how it’s all going.

Here, we get five practical tips to help create and execute on measurable social media goals, including defining your scope, including a call to action and getting organizational alignment. Read the article …

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