Contact!
Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the
Articles by Chief Marketer Staff
Divide and Rule
Panasonic Interactive Media and Little Caesar's Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic's new Little Caesar's
Disney
BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills's tie-in with the movie's sequel proved to be a solid hit.
FINANCIAL SERVICES
Caja de Burgos Pension Plan/Spain Spain took the lion's share of awards in the European competition this year, winning five gold PRO Awards. What has
Catalina Deals New Deck
Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company's core electronic marketing programs
ALCOHOLIC BEVERAGES
It's a Man's Thing/England Worthington Bitter's beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased
Wrestling With Success
An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of
Sitings
GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster's
CONSUMER DURABLES
Dance & Levi's/Israel Levi's had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi's name represents the
A Memo on Passion and The Pursuit of Excellence
To agencies everywhere: Best Promotion in the World. A prestigious entry on any company's resume. Worth a few million $$ in new business, to be sure.
