Chief Marketer Staff
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Agencies
Pilot Light
For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept
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The Perils of Premeditated Demotion
Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated
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Agencies
THE DEL POLITO LETTER
Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing
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Agencies
Everywhere Merchants Want to Be
Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in
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Agencies
High-Tech Firm Starts a High-Tech Campaign
PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The
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Promoters Do It with Less
Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry
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Agencies
Britannia Cools Its Heels?
Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated
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Agencies
The Sher Solution
Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher
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Agencies
Catalog Sales on Rise: WEFA
Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study