Chief Marketer Staff

• Deal Makers

  Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

• Mining Space

  NEW YORK – Doubleday and Abrams, two heavyweight publishers, have teamed with SoundZone, an Internet-affiliated banner network, to promote John Grisham’s

• Detox for Discounters

  What is the worst word in the marketer’s lexicon? To me, it’s “discounting,” a word that is defined as “cutting the price,” but really means “incenting

• Agencies

  Hollywood Holds the Line

  Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer

• Agencies

  Corporate Gift Program Uncorked

  Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With

• Agencies

  100G prize marks Gund centennial.

  EDISON, NJ – Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund

• Drawing Heavily on China

  NORTH HOLLYWOOD, CA – The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

• Agencies

  Card Sharks or Card Guppies-The Song’s the Same

  CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike

• What’s Wrong Turns Out Right

  ABC execs thought they had a winner when they dreamed up a contest to have fans pick out the mistakes in one episode of The Drew Carey Show. But they

• Agencies

  You Beta, You Beta, You Bet

  A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers