Chief Marketer Staff

• Agencies

  It’s a Wrap

  The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

• More High-Tech, Still High-Touch

  Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

• Agencies

  DEMOGRAPHICS

  Dustin Hoffman gave us our first image of a man raising a child in “Kramer vs. Kramer.” But it was the image of Michael Keaton at home that gave the concept

• Wild Lobbies

  ATLANTA – Holiday Inn is giving kids and families the world this summer – all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

• Agencies

  Pilot Light

  For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

• Agencies

  Computer Resellers

  Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

• Agencies

  P-O-P Gains, But Girds for Tobacco Withdrawal

  Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

• Agencies

  Metal Mettle

  Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

• Agencies

  Impulse: The Sequel

  Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

• Agencies

  Changing the Rules of the Game

  There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database