Intellipost Acquires Experian Properties
Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,
Articles by Chief Marketer Staff
Circling the Wagons
Maybe it's the postage hike, maybe it's the stock market. Maybe it's simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast
Don’t Look Now…But Your Market Got Older
It's amazing how quickly time flies. Our kids grow up and our friends' kids seem to grow up even faster.Don't look now, but your market just "grew up"
Neoforma Prescribes the Web
Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician
Make That To Go
Craig Rydin started with dessert first. Now he's working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest
HEALTH & BEAUTY CARE
Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C'mon. That's
Gesundheit
CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out
On the Net
DVC Builds $12 million Interactive Unit There's a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive
Be a Pepper, or a Bug
PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year's fourth quarter.The
The More Things Change…
Ever wonder why food marketers invariably refer to "the shopper" by employing the personal pronoun, "she?" Are they sexists? No, just realists. For though
