Disney
BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills’s tie-in with the movie’s sequel proved to be a solid hit. General Mills created two special boxes for its Cheerios and Lucky Charms brands to herald its tie-in with The Lion King II:Simba’s Pride.
The two boxes featured Disney-themed art on the front and games and puzzles on the back. A series of four activity booklets were shrink-wrapped on-pack.
In other Disney home video news, summer hit Mulan comes to home video in February. McDonald’s will herald the hit with special Happy Meal toys, a multi-million dollar TV campaign, and a direct mail offer.
Customers can save up to $10 when they buy the video and an assortment of Energizer batteries. An instant $2 coupon will drop the video’s suggested price to $24.99. Also, anyone who buys the video will get a certificate for a free Grolier Mulan book.
