Chief Marketer Staff

• Acxiom Corp. Beefs Up

  CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

• The Branded Generation

  Seven billion dollars. Seven billion dollars. That’s how much the promotion industry added to its total last year, according to the the 1998 Annual Report

• Agencies

  Britannia Cools Its Heels?

  Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

• Agencies

  Rapp Collins Tops in Billings

  Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

• People Agency Moves

  Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human

• Agencies

  Hochberg Made SBA Deputy Administrator

  Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

• Big Foot

  Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion

• The Undefeated

  Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures

• Desperately Seeking Creativity

  Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru

• Agencies

  Catalog Sales on Rise: WEFA

  Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study