Jeep Rules, Mitsubishi Roils
Promotion people snigger over the very notion of rules. The first rule of promotion, some say, is that "there are none." In other words, rules are made
Articles by Chief Marketer Staff
Hunting for Human Resources
Pardon us while we plagiarize ourselves: "It's incredible, but even promotion's biggest agencies typically do not have a human resources department dedicated
COMMUNICATIONS
Spot the 14 cents To Win/Canada In 1997, British Columbia's leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate
AUTOMOTIVE
Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely
Give Israelis What They Want: Free Stuff
Israelis love receiving presents, worship the word "free," and long for the exhilarating feeling of knowing that we've won something others haven't. We
A Meaty Deal
The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added
Calling All Teens
AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The
Timing is Everything
Imagine knowing that while you are building up that credit card tally at your favorite mall this Christmas season, the whole high-interest-bearing load
Out-of-the-Rectangle Thinking
The winners of this year's Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the
BUSINESS-TO-BUSINESS
I Found Your Wallet/USA You know you've got a potential PRO award promo on your hands when you receive personal huzzahs from targets who are themselves
