TRAVEL & LEISURE
One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany -
Articles by Chief Marketer Staff
Have a More Active Role/Argentina
What kid playing at the beach hasn't been tempted to put a note in a bottle and set it adrift in the ocean to satisfy an innate desire to connect with
RETAIL
Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart
FOOD
Bazooka Secret/Argentina Bazooka bubble gum is much the same in Latin America as it is in the States - the unassuming pink rectangle, individually wrapped
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War's Episode I:
People
CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage
We Swear, It Was Thissssss Big
If you're looking for a big fish story, don't flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated
Winter Chill
The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing
DM Transactions Up 25%
The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last
Marketing Services
John Brunner named account executive and Terry Harrigan named assistant account executive at Gish, Sherwood, and Friends, Nashville. Also at the company,
