Chief Marketer Staff

• More High-Tech, Still High-Touch

  Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

• Agencies

  P-O-P Gains, But Girds for Tobacco Withdrawal

  Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

• Agencies

  Bride of Frankincense

  Forget that we just celebrated Independence Day. For some people, it’s never too early to start buying Christmas presents. With that in mind, Old World

• Agencies

  Metal Mettle

  Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

• Agencies

  Listen to This-Free Long Distance

  A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s

• Wild Lobbies

  ATLANTA – Holiday Inn is giving kids and families the world this summer – all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

• Agencies

  Rapp Collins Tops in Billings

  Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

• Agencies

  Singing In Tune

  CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

• Agencies

  Consumer DM Soars

  Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended

• Agencies

  THE DEL POLITO LETTER

  Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing