Agency Trust Hurt by Millennial Job-Hoppers
Millennials are job-hoppers; always on the lookout for the next big gig. However, there are some fixes to this problem. Here's what you need to know.
Articles by Patty Odell
Spicer’s Tweets Give Dippin’ Dots Major Marketing Opportunity
Old tweets by President Trump's spokesperson Sean Spicer about Dippin' Dots have handed the brand a sweet marketing opportunity.
Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
Target Embarks on Largest Push into Team Sports
With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.
What to do When Your Creative Confidence Takes a Tumble
These four exercises can put you back on the track to creative confidence.
A Lesson in Using Emojis in Social to Improve Business
Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?
Neiman Marcus Starts a New Journey to Humanize Marketing
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.
Innovative Marketing Lessons from Google’s Smartest
Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.
Ad in Australia Maligned for Featuring Muslims
A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.
2017 Influencer Marketing Changes to Be Aware Of
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
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