Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.
Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.
Profiles & Campaigns
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.