How marketers can meet consumer expectations and win business during the pandemic by building seamless digital experiences and positioning services for multiple customer segments.
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.
Profiles & Campaigns
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?