Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.
Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
Profiles & Campaigns
Pitfalls and insights on establishing social media KPIs.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?