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Experiential Marketing Trend of the Week: Delivery Design

Experiential marketers are the bosses of the attendee journey, but this summer, we’re seeing a burst of creative attention around delivery mechanisms. Think: Content that is handpicked (literally), whirly entrances for contestants, and behind-the-curtain serves. Contactless delivery is a present-day phenomenon, and experiential marketers are kicking it up a notch—leaning into an impersonal delivery with […]

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Festivals & Fan Cons

Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum.

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Festivals & Fan Cons

Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year’s showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.

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Festivals & Fan Cons

5 Big Experiential Themes from Fanatics Fest 2026

To know the fan, you must be the fan. And brands that showed up to Fanatics Fest 2026 proved it. We navigated around talent walkways—how stars get from backstage to in-booth panels and appearances—drops and more. Here’s what stuck out.

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B-to-C Events

The Brief: Hut Originals and Running Vaults

This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.

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B-to-C Events

10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups

After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.

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B-to-C Events

The Brief: Cowboy Deliveries and Talking Toilet Paper

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.

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B-to-C Events

The Brief: Spidey Apartments and Sun Clubs

This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club.

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B-to-C Events

World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

The FIFA World Cup 2026 round of 32 marks the moment when every match becomes a win-or-go-home battle, and heartbreaks are happening every day. Thankfully, brands are popping up events and activating campaigns to lift up passionate fans and keep the energy high, whether teams win or lose. In fact, U.S. World Cup-related experiences are […]

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B-to-C Events

FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across the U.S., Mexico and Canada, and enthusiastic attendees have been packing into venues to engage with sponsor activations, soccer-themed gaming experiences, concerts and match screenings. Last Thursday, the FIFA Fan Festivals reached the 2 million visitor mark, with the three […]

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