Festivals & Fan Cons
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Festivals & Fan Cons
4 Experiential Trends Spotted at the 10th Annual ComplexCon
The first-ever Los Angeles edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And from Oct. 3-4, consumers, pop-culture icons and 300-plus brands celebrated the milestone across the L.A. Convention Center and Crypto.com Arena. Once again, tens of thousands of fans attended the festival […]
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Festivals & Fan Cons
The Brief: Crypto Lakes and Coffee Revolutions
This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.
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Festivals & Fan Cons
How PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026
After years of sharing exhibit space in the Indie Arena Booth at Gamescom, PM Studios leveled up its presence at the world’s largest IRL gaming event this year with a booth of its own.
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Festivals & Fan Cons
How Jeep Unpacked an America250 Campaign from a Giant Toy Box
When attendees at D23 turned a corner at the Anaheim Convention Center, they came face-to-face with a 1:1 toy car “action figure” box large enough for them to step inside, housing the special Jeep Wrangler America250 edition. But beyond photo ops, the eye-catching build delivered on a much larger campaign that linked down to the […]
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Festivals & Fan Cons
3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
D23: The Ultimate Disney Fan Event is designed for passionate superfans who arrive with carefully crafted game plans to maximize their experience. To earn their attention, brands that exhibit at the Anaheim Convention Center (this year’s show floor, Aug. 14-16, was the largest one yet) have to match that intention. So, Disneyland partner and D23 […]
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Festivals & Fan Cons
The Brief: Cat-lectibles and Cheesy Third Spaces
This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.
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Festivals & Fan Cons
Inside Alaska Airlines’ Festival Sponsorships: 4 Tips for Takeoff
As Alaska Airlines continues its evolution from a regional to a global carrier, and settles into its merger with Hawaiian Airlines, its experiential marketing strategy is gaining altitude.
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Festivals & Fan Cons
Lollapalooza 2026 Photo Tour: 10 Experiences from Grant Park
More than 45 partner brands showed up at Lollapalooza with experiential destinations (and weather escapes) to surprise and delight nearly 400,000 music fans. We highlight 10 sponsor activations that rocked the festival experience.
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Festivals & Fan Cons
Coca-Cola Activates its Largest Footprint Yet at Essence Festival
Keeping a presenting sponsorship fresh after 31 years is challenging, but with comprehensive feedback analysis, and hyper-local inspiration, Coca-Cola ensures its presence at Essence Festival of Culture is never flat.
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Festivals & Fan Cons
Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes
More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp Quarter from July 23-26 to transform their movies, shows, games and books into interactive, IRL fan experiences. Let’s dive in. APPLE TV’S […]
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