Festivals & Fan Cons Archives

Auto, Finance and Tech: 9 Brands at Sundance

How nine brands showed up for the film industry this year, from Chase’s glass chalet to Acura’s energy house to Audible’s listening lodge.

B-to-C Events

Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More

The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to […]

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Festivals & Fan Cons

Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design

Adobe’s signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 […]

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B-to-C Events

The Brief: Ice Festivals and Big Rings

This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.

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B-to-C Events

How Verizon’s First Super Bowl FanFest is Going Beyond NOLA

As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX,

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B-to-C Events

Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field. ALTEC LANSING The industry […]

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B-to-C Events

The Brief: Snail-drawn Carriages and Krampus Bars

This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, “Garriages” and Squid Gamification.

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B-to-C Events

Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors’ formula for kefir from the mountains of the […]

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