Festivals & Fan Cons Archives

Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

More than 45 partner brands showed up at Lollapalooza with experiential destinations (and weather escapes) to surprise and delight nearly 400,000 music fans. We highlight 10 sponsor activations that rocked the festival experience.

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Festivals & Fan Cons

Coca-Cola Activates its Largest Footprint Yet at Essence Festival

Keeping a presenting sponsorship fresh after 31 years is challenging, but with comprehensive feedback analysis, and hyper-local inspiration, Coca-Cola ensures its presence at Essence Festival of Culture is never flat.

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Festivals & Fan Cons

Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp Quarter from July 23-26 to transform their movies, shows, games and books into interactive, IRL fan experiences. Let’s dive in. APPLE TV’S […]

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Festivals & Fan Cons

Experiential Marketing Trend of the Week: Delivery Design

Experiential marketers are the bosses of the attendee journey, but this summer, we’re seeing a burst of creative attention around delivery mechanisms. Think: Content that is handpicked (literally), whirly entrances for contestants, and behind-the-curtain serves. Contactless delivery is a present-day phenomenon, and experiential marketers are kicking it up a notch—leaning into an impersonal delivery with […]

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Festivals & Fan Cons

Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum.

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Festivals & Fan Cons

Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year’s showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.

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Festivals & Fan Cons

5 Big Experiential Themes from Fanatics Fest 2026

To know the fan, you must be the fan. And brands that showed up to Fanatics Fest 2026 proved it. We navigated around talent walkways—how stars get from backstage to in-booth panels and appearances—drops and more. Here’s what stuck out.

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B-to-C Events

The Brief: Hut Originals and Running Vaults

This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.

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B-to-C Events

10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups

After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.

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B-to-C Events

The Brief: Cowboy Deliveries and Talking Toilet Paper

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.

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