Crisis Management
-
Branding/Marketing
PR Roundup: Caddix Turns NFL Fine Into a PR Win, Martha Stewart’s Two-Apology Halloween and AI Loves Descriptive Press Release Headlines
PR roundup covers how Caddix converted an NFL violation into an earned media moment, Martha Stewart’s Halloween crisis and apology and new research showing that the press release is becoming a source for AI answers.
From
-
Crisis Management
AI Influence, Not Control: Five Takeaways From Muck Rack’s 2026 Generative Pulse Summit
The overall theme of the Generative AI Summit revealed that communicators can’t control what AI says about their brands, but they can influence what those citations are built from.
From
-
Corporate Social Responsibility
PR Roundup: Marissa Mayer’s Demo Misfire, How AI Is Shaping the Midterms and Lime’s Civics Playbook
PR roundup covers Marissa Mayer’s viral AI parenting anecdote, new research showing how AI platforms are nudging Senate candidates toward the center and why Lime’s free rides to the polls is a textbook example of purpose-driven brand activation done right.
From
-
Crisis Management
Five PR lessons from ‘You Can See Everything’
The Elizabeth Holmes documentary, “You Can See Everything” is also a case study in how every word and intervention can carry reputational risk.
From
-
Branding/Marketing
From Starbucks to the Washington Capitals: AJ Jones II on Winning Fan Attention
Monumental Sports’ comms chief AJ Jones II on women’s sports, messaging in D.C. and how AI is changing the fan experience.
From
-
Crisis Management
LinkedIn Lets Companies Remove Impostor Accounts. Comms Should Own It.
LinkedIn introduced three tools to improve trust on its platform. Verified Page admins can remove known impostors, while a pilot with selected companies requires workplace verification to link a profile to a Company Page. Another test lets colleagues verify work history, with a badge awarded after enough confirmations.
From
-
Branding/Marketing
PR Roundup: The Eagles’ Fragmented Crisis Response, Why AI Visibility Scores Can Mislead and Chipotle’s 25-Year Halloween Tradition
PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.
From
-
Branding/Marketing
PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI’s Reputation Problem Gets a Formal Warning
PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.
From
-
Crisis Management
PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120
The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.
From
-
Crisis Management
PR Roundup: Cornell’s Crisis of Trust, Why Health Credibility Isn’t Enough and How Logan Airport Went Viral
PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.
From
