B-to-C Events
Pinterest Brings Gen Z Wedding Trends to Life at NYC’s City Hall
Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest saw an engagement opportunity there by adding special touches to couples’ daytime nuptials during a pop-up outside on April 30. The brand covered their marriage license fees and gifted them free bouquets by Sprig & Social, a champagne toast […]
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B-to-C Events
Pop-up Perfumeries
The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie. According to […]
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