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Behind the News

The Human Cost Of Google’s Ad Empire

For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. 

From Admonsters

Behind the News

The Guardian Unifies Its Global Programmatic Strategy To Drive Digital Growth

From Admonsters
AI

Why Zach Rosen Created Supernova PRIDE to Reframe the Conversation at Cannes

From Admonsters

Inside the Buy Side

The Future of Marketing Is Omnichannel—and Collaborative

From Admonsters
AI

MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers 

From Admonsters

Upcoming

Trending in Ad Ops
Inside the Buy Side

The Future of Marketing Is Omnichannel—and Collaborative

From Admonsters

AI

MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers 

From Admonsters

Inside the Buy Side

What VaynerMedia’s John Terrana Wants You to Understand About Attention

From Admonsters

AI

The Law Of Diminishing Returns In AI: When More Data Signals Don’t Mean Better Campaigns

From Admonsters

From the Editors

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Behind the News

Amazon Joins the Prebid Party With Its Own Adapter

Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. 

From Admonsters

AI

Creativity Isn’t Dead—It’s the Cheat Code

From Admonsters

AI

30 Years In, Yahoo’s Still Got a Signal—and a Strategy

From Admonsters

AI

Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?

From Admonsters

cookies

Cookies Are Back (Sort Of): Now Get Back To Work

From Admonsters

cookies

Cracks in the Ad Stack: Publishers Want Power, Not Just Promises

From Admonsters

Behind the News

REVOLT And Revry Want To Protect Publisher Data, Not Sell It Off

From Admonsters
  • More Articles

Executive Perspectives for Modern Marketers

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

Wednesday, June 25, 2025

The Ultimate Consent Strategy to Maximize Customer Opt-ins in 2025

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