Ad Ops |

AI

AgentMark Says AI-Enabled Ad Ops Means Less Dashboard Wrangling, More Decision-Making

Wentao Xiao, co-founder and CEO of Cactivate, started the company to help small brands get the most out of their customer acquisition campaigns. But the company evolved into an AI-powered campaign optimization solution.

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AI

Why Publishers Matter In A World of AI

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AI

How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers

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Decoder

What Is Bid Throttling And How Can Publishers Use It Effectively?

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AI

Don’t Wait for the DOJ—Fix the Ad Stack Now

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Upcoming

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AI

Why Publishers Matter In A World of AI

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AI

How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers

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Inside the Buy Side

The Future of Marketing Is Omnichannel—and Collaborative

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AI

MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers 

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From the Editors

AI

Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI

Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.

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AI

Eight Ways Supernova PRIDE Put Inclusive Leadership Into Practice

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AI

Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops

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Behind the News

Social Platforms Failed GLAAD’s Safety Test. What’s The Lesson For Publishers?

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AI

The Culture, the Content, the Connection

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AI

It’s Gonna Be the Year of AI for the Next Five Years

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AI

What Podcasting Gets Right About Attention (Even If the Budgets Don’t)

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