Branding/Marketing
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
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From the Editors
Crisis Management
Your Story or Theirs: Why Narrative Risk Now Trumps Brand Risk
In 2025, most business leaders can rattle off their product risks, regulatory risks, even brand risks. But a more insidious threat lurks under it all: narrative risk—the danger that someone else tells your company’s story faster, louder or more convincingly than you do. And not always truthfully.
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