Topic

The Big Story

  • The Big Story

    AI Off The Rails

    A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.

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  • The Big Story

    The End Of The Programmatic Pageview

    TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.

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  • The Big Story

    Prog AI Live: AI’s Slippery Slop

    Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

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  • The Big Story

    To Sell TV, The New ‘Premium’ Is ‘Fandom’

    This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

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  • The Big Story

    Identity Without Oversight

    If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work — does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava’s settlement with the FTC means for any ad tech company that handles location data.

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  • The Big Story

    What’s POSSIBLE With AI

    Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference.

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  • The Big Story

    Programmatic Peacekeeping

    Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict.

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  • The Big Story

    Reaching For More Reach

    With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.

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    What Is AI Automating In Ad Tech?

    Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech.

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  • The Big Story

    Data Privacy At The Kitchen Table

    We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech.

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