Programming
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Programming
Independent Nets Evolve Ad Strategy
A group of independent programmers, including UPtv and Great American Media, are evolving their advertising strategies to meet agencies where they are amid all the big-player consolidation.
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Programming
Anna Pigeon’s Two-Decade Journey
As Versant sets out to make its mark as a content player in its own right, USA Network is taking a big swing with “Anna Pigeon.”
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Programming
Hallmark Turns 25, Still Independent
Hallmark is to celebrations what cake is to birthdays—and now it’s the Hallmark Channel’s turn to celebrate.
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Programming
What’s Ahead for Programmer Earnings
A busy earnings season will next see the programmers step onto the stage. Up next week are Paramount Skydance, Warner Bros. Discovery, Nexstar, Fox Corp., Versant, Disney and more. You can guess what will be on the minds of several of these companies: consolidation and the regulatory challenges involved.
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Programming
Operators Warm Up to ESPN Unlimited
About 150 of NCTC’s roughly 700 member companies have signed on to offer ESPN Unlimited to their traditional video subscribers—a modest but growing start, according to Disney’s top distribution executive.
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Programming
Great American Media Looks Ahead at Five
Faith and family entertainment programmer Great American Media turned five years old in July, but as nice as it is to look back at what’s been achieved, the company is also full speed ahead on future expansion.
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Programming
Netflix’s Cloud Gaming Progress
Delphi Interactive CEO Casper Daugaard breaks down the strategy behind “FIFA World Cup: Launch Edition,” a new cloud-based soccer title for Netflix that launched on the first day of the real-life tournament.
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Programming
Three-on-Three and Going Public: Jeff Kwatinetz on Why Brands Are Betting on BIG3
After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today’s advertisers are looking for.
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Programming
Bill Abbott on Five Years of Great American Media — and Why Focus Wins in a Fragmented Media Market
To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company’s bold choice to let brand dictate strategy and how that influenced its evolution.
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Programming
In the Wild: Netflix’s American Experiment
Netflix got a head start on celebrating America’s 250th anniversary with a screening for its upcoming historical docuseries “The American Experiment.”
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