Cynsiders
Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime, was employing a truly YouTube-first strategy, shaping its content from the ground up – with distribution as the priority, not the afterthought. Stockman shares her thoughts on leveraging the platform. What does a YouTube-first strategy look like in practice […]
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Cynsiders
Retail Media Is CPG’s Quiet Revolution
By Alexandra Theriault, Chief Growth Officer, Lotame Retail media gets framed as a win for retailers. Which it is. But it’s also quietly rewriting the playbook for consumer packaged goods. For brands that never had direct relationships with customers, never owned the transaction, never got real-time data, this is the closest thing to a reset. […]
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