ScreenShift’s “Aha” Moments

What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked panel moderators to share their thoughts on an conference that brought together thought leaders from agencies, brands, platforms and tech. Media Buyers and Planners: Ask Us Anything The questions from the audience were so diverse, jumping from topic to topic.  […]

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From the Editors

Restoring the Balance Between Platforms and Publishers

The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder and CEO at revenue operations platform TVIQ. Ryan outlines the problem – and offers a solution. In CTV, it’s becoming standard practice for OEMs and streamers to take a significant share of publisher inventory. What impact does that have on […]

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